34 @ 34: Hurr x Ruuby

34 @ 34, our series of networking breakfasts and discussions is returning to 34 Mayfair for 2020, at 8.45am on Tuesday 21st January. Our first session of the year will explore 21st century entrepreneurship, shining a spotlight on London-based fashion and beauty tech concepts: HURR Collective and Ruuby

Guests will hear from Victoria Prew, co-founder and CEO of HURR Collective, the UK’s first peer-to-peer wardrobe rental platform. Offering luxury fashion to women who prefer to rent rather than buy, HURR Collective was deemed the ‘Airbnb of Fashion’ by Forbes in 2019. The brand taps into two complementary movements: the rise of sustainable fashion and the rental revolution. The website showcases an unlimited ‘virtual wardrobe’ for luxury rentals, including curated edits, the latest trend pieces and celebrity wardrobes. HURR Collective carries over £1 million+ of inventory and is showing no signs of slowing down. Partnerships with Eco-Age and TRAID are putting HURR Collective on the map as a pioneer of the fashion tech sector.

Speaking alongside Victoria will be Venetia Archer; entrepreneurial founder & CEO of Ruuby, London's on-demand beauty bookings platform. Ruuby encompasses everything from massages and personal training, to hair and makeup services in addition to everyday beauty upkeep such as waxing and manicures with all treatments, available in a location of the client’s choosing. Named as one of the Forbes' 30 Under 30, Venetia is a graduate of the University of Cambridge, she began her career as a geopolitical risk analyst in the field of East African conflict, before she launched Ruuby in 2015. Ruuby's premium marketplace model now connects busy Londoners with an extensive community of over 800 freelance beauty therapists.

The conversation will be led by renowned journalist, Kate Bassett. Kate is a business journalist with 17 years’ experience, writing for publications such as The Times, Telegraph, Financial Times and The Guardian.

Tickets to the breakfast are complimentary, and include an exclusive discounts for both HURR Collective and  Ruuby.


Green Tea Smoothie
Iberico ham & winter tomatoes on grilled ciabatta
Avocado on rye bread with jalapeño & soft-boiled quail eggs
Yogurt & granola with chia seeds
Fruit skewers
Banana bread
Selection of pastries
Lemon & ginger shot

Please inform us of any dietary requirements at the time of booking.